Sunday 28 May 2023

AV Levels and Skin: Best Ways to Protect Your Skin from the Sun - 🌞☀️😎

Skin is the largest organ in the body, and it protects the body from external factors such as the sun, pollution, and environmental toxins. However, prolonged exposure to the sun can cause skin damage, including sunburn, premature aging, and skin cancer. 

Ultraviolet (UV) radiation from the sun is the primary cause of skin damage. Therefore, it is essential to protect your skin from strong sunlight. The best ways to achieve this include understanding the ultraviolet (AV) levels, applying sunscreen, wearing protective clothing, wearing sunglasses, and seeking shade. By following these simple guidelines, you can enjoy the outdoors while keeping your skin healthy and protected.


AV Levels:

The first step in protecting your skin from the sun is to understand the UV index or AV levels. The UV index is a measure of the strength of the sun's UV radiation. It ranges from 0 to 11+, with higher numbers indicating greater exposure to UV radiation. The World Health Organisation (WHO) recommends avoiding the sun during peak hours, which are typically between 10 am and 4 pm, when the UV index is highest.


Sunscreen:

Applying sunscreen is one of the best ways to protect your skin from the sun. Sunscreen works by absorbing or reflecting the sun's UV radiation. It is important to choose a sunscreen with a Sun Protection Factor (SPF) of at least 30, which blocks about 97% of UVB rays. It is also essential to choose a sunscreen that is labelled 'broad-spectrum', meaning it protects against both UVA and UVB rays. It is recommended to apply sunscreen 20-30 minutes before going outside and reapply every two hours or immediately after swimming or sweating.


Protective Clothing:

Wearing protective clothing is another way to protect your skin from the sun. Clothing with a tight weave, such as denim or canvas, provides better protection than clothing with a loose weave, such as cotton. It is also recommended to wear clothing that covers as much skin as possible, such as long-sleeved shirts, pants, and wide-brimmed hats. Some clothing is specifically designed to protect against the sun, such as UV-blocking shirts and hats.


Sunglasses:

Sunglasses are not just a fashion accessory; they also protect your eyes from the sun's UV radiation. Prolonged exposure to UV radiation can cause cataracts and other eye problems. Therefore, it is essential to wear sunglasses that block both UVA and UVB rays.


Shade:

Staying in the shade is another way to protect your skin from the sun. Shade can reduce your UV exposure by up to 50%. It is essential to seek shade during peak hours, especially if you are outside for an extended period. Shade can be provided by trees, umbrellas, or other shelters.



Wednesday 24 May 2023

HUMAN BYLINES NOW MATTER MORE THAN EVER TO HELP SAFEGUARD JOURNALISM - 📰🗞️ 🤖

Report from the Editor's Desk by Duncan Williams 


In the evolving world of modern journalism, where artificial intelligence (AI) and algorithms are gaining prominence, it is crucial to remember the irreplaceable value of the human touch. In an era where information spreads rapidly, it is more important than ever for those of us who are journalists to provide a byline for our written content. By acknowledging the human source behind the news, we can protect and uphold trust, integrity, and the indispensable role of professional journalism.

This is no longer just an ego driven need to see one's own name in print, it is now a necessity for safeguarding the core value of our once highly respected profession. A human author signing off their work could soon be akin to a hallmark embedded on a gold bar. Is it real or is it alloyed with AI? If you wrote it, believe in it, then please do say so. Sign your own byline!

Artificial intelligence has undoubtedly transformed the field of journalism. Automated news algorithms can generate stories at an unprecedented speed, sifting through vast amounts of data to create news pieces within seconds. This technological advancement offers efficiency and convenience, but it also presents challenges that cannot be ignored by any responsible news publisher.

While AI algorithms excel at processing data, they lack the essential human judgment and discernment required to verify sources, analyse context, and interpret complex events accurately. Good journalists, on the other hand, should bring with themselves unique critical thinking, experience, and a code of ethics, allowing us to investigate, validate, and present information in a responsible manner.

Bylines serve as a symbolic representation of accountability, giving credit and recognition to the journalists responsible for their work. When readers see a byline, they know that a human being with expertise and integrity has vetted the information. The byline acts as a beacon of trust, signalling that the story has undergone rigorous checks and balances to ensure its accuracy, fairness, and impartiality.

In an age where fake news and misinformation proliferate, bylines provide a necessary defence against manipulation and deception. Knowing the identity of the journalist behind a piece of news allows readers to establish a connection and gauge the credibility of the source. It encourages responsible reporting and discourages the spread of disinformation that can erode trust in media institutions.

As an editor, I would not dream of publishing a story by someone I did know the name of or who was not a trusted and credible human source. Bylines not only protect my readers, but they also hold journalists accountable for their work. 

All of the excellent journalists I work with today are bound by their professional reputation, and a byline serves as a public acknowledgment of their commitment to accuracy and integrity. This recognition can motivate journalists to adhere to rigorous ethical standards and provide accurate, well-researched content.

Bylines can also play a crucial role in promoting diversity and recognising expertise within the field of journalism. When journalists are attributed for their work, it allows readers to identify patterns, perspectives, and biases that may influence reporting. Bylines encourage the inclusion of diverse voices, ensuring a broader range of experiences and opinions are represented in news coverage.

During my early career, I researched many lurid tabloid scoops and learned very quickly how important it was, at the death, to get a story to stand up. Later, working within the somewhat different world of Christian media publishing, occasionally interviewing influential people about their religious views, I was required to give even greater attention to detail and accuracy. Yes, the devil is indeed in the detail. I would religiously check and double check those quotes and comments. Quotes cannot be conjured up by a computer.

Today, in a welcome return to secular news reporting, busy working as an editor in the UK regional press, I still believe in the importance of standing up and being seen, being transparent, and not hiding behind an anonymous byline. 

Yes, I am a human being. I make mistakes but I want to write, edit and publish news that means something real, that really connects with other human beings. My readers aren't robots. They don't deserve to be given data written by robots. Even less opinions written by them.

As AI technology continues to rapidly reshape the landscape of journalism, the importance of this human element must not be forgotten. 

Bylines are not mere signatures; they are a testament to the trust, integrity, and accountability of the journalism profession. They remind us that human journalists and editors, like myself, must play an indispensable role in verifying sources, critically analysing information, and providing accurate and reliable news. In this brave new world of artificial intelligence that we find ourselves living in, let us embrace the power of bylines and preserve the essential values that uphold trust, responsibility and integrity in modern journalism.





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