Facebook subscriptions: Could Meta still be a friend for publishers?

One publisher trying out subscriptions on the platform thinks it could benefit others too.

Report by Charlotte Tobitt for Press Gazette

Facebook owner Meta has been “unfriending” news for more than two years, ending a long period of wooing the publishers who create much of the content shared by its users.

But while Meta may have stopped giving grants to publishers and sharing ad revenue with them, it may yet hold the key to selling online subscriptions for some titles.

Pulman’s Weekly News, a small newsbrand based in Axminster, Devon, now has more than 500 subscribers (of 1,700 Facebook followers in total) who pay £3.49 a month, less than a month after turning on Facebook subscriptions.

This suggests a total of at least £1,745 monthly from Facebook alone (Meta has said it is not taking fees on these transactions until at least the end of 2024.)

Owner Duncan Williams said: “I have always been an advocate of utilising Facebook and there is much good sense in being in the centre of today’s most popular digital arena, which is where the majority of our audience and readers already have account access, rather than expecting readers to create separate accounts on a standalone platform or paywall system.”

Williams has run Pulman’s Weekly News, founded in 1857, since 2018 when it closed in print. He previously made headlines when he bought West Country newspaper series View From for £1 two weeks after it was closed by by the previous owner but ended up being ruled personally responsible for hundreds of thousands owed to the group’s former employees and forced into bankruptcy.

Despite this experience Williams remains in local news and described working on Pulman’s as “very much a labour of love”.

“To be honest, my own family think I am crazy,” he said. “My younger brother has made a fortune in banking and thinks I am quite mad putting all my money into local media. But I still have a belief in this industry, and I always will.”

Pulman’s is also funded by a combination of Facebook advertorials, e-newsletters and providing social media design and management services for local businesses. Williams supplements it with his own freelance journalism and creating commercial videos for social media advertising.

Facebook subscribers to the Pulman’s page receive access to a dedicated subscriber discussion group, exclusive posts, videos including live broadcasts, photos and polls, a subscriber badge next to comments, and five highlighted featured comments a month on live videos.

Williams believes Facebook groups, often maintained by people prominent in their communities, are where many people now turn to for their local news in the absence of having reporters for every town and village. He described groups as “essentially the new local newspaper”.

A Charitable Journalism Project report published last year noted that Facebook was “by far the most important” social media service for local news information and that local pages and groups filled a gap in many communities. One focus group participant in Lewisham cited their local group and said it is the first place they look and “a lot of it’s trash to be honest, but a lot of it’s very useful”.

Williams feels that now a Facebook page “is actually of more value to a local publisher than a standalone website” and he has therefore been posting directly to the Pulman’s page for years rather than giving people a tease and asking them to click through – the website mimics a social media feed rather than having a traditional layout. He works with advertisers to accommodate them on the page itself and support this style of posting.

Williams said this had helped him pass the eligibility test as Meta wants people creating content specifically for the platform rather than primarily posting external links.

Facebook first introduced subscriptions, formerly known as fan subscriptions, in 2018. But they have never taken off among news publishers and may now represent an opportunity to claw something back from the platform.

To be eligible, a Facebook page must meet certain criteria including having either 10,000 followers or at least 250 return views. It must also have reached either 50,000 post engagements or 180,000 watch minutes in the previous 60 days, and be in compliance with Facebook’s monetisation policies.

Williams said: “I feel that as soon as this is made aware to most publishers, they will want to try it.”

Duncan Williams - media owner

According to the Reuters Institute Digital News Report this summer, Facebook does remain the most-used social media platform for news (17% in the UK) even though this is down from a peak of 28% in 2016.

Gen Z (currently aged up to 26) have particularly moved away from Facebook and towards Instagram, visual mobile-first media and then Tiktok since 2018.

But in a world where the platform makes up a sizeable amount of time spent yet referral traffic has plummeted and publishers nonetheless continue to post on the platform to stay in front of the Facebook native audience, topping up revenue with subscriptions from that crowd could be a nice added extra source – especially as Substack has shown people are willing to pay for a community and content they care about.

See Press Gazette -

https://pressgazette.co.uk/social_media/facebook-subscriptions-news-publishers/

SINISTRA AND THE HISTORICAL BIAS AGAINST LEFT-HANDEDNESS - 🙏

Report by Duncan Williams @NewsAdvertiser

Last Sunday (13th August) marked International Left-Handers Day, a day that might have easily gone unnoticed for most but held significance for those in the left-handed community.

Some church sermons briefly mentioned this celebration.

However, what was particularly striking over the weekend were some recollections appearing on social media message boards - where grown adults reflected on the stigma of their school days.

Unfortunately, these memories were often associated with Christian educational institutions, where being a minority left-handed pupil resulted in repeated shame, humiliation, and all too frequently, punishments.

Righteousness, the right path, to do the right thing... It's easy to see how words can be used to galvanise and steer a belief. As easy, in fact, as black and white.

So, what led to the historical perspective that left-handedness was once considered wrong? Why did Christian religions show favouritism towards right-handedness?

In ancient societies, the right hand was synonymous with strength, while the left hand was regarded as weaker and less capable.

This perception was rooted in the dominance of right-handed individuals, leading to the erroneous assumption that left-handedness signified difference or even inferiority.

Ancient beliefs and religious symbolism further exacerbated the bias against left-handedness. The Latin word "sinistra," meaning "left," gave birth to the term "sinister," now synonymous with malevolence. Across cultures, the right side embodied righteousness and blessings, while the left was associated with superstitions and negativity.

Within the context of Christian religions, the preference for right-handedness gained prominence. The Bible often depicted the right hand as a symbol of divine favour, strength, and authority. This portrayal reinforced the notion that the right side held inherent virtues.

This bias permeated societal norms and educational systems. Left-handed individuals were coerced to adapt to right-handed practices, fostering feelings of alienation and potential psychological repercussions.

Conventional classroom arrangements favoured right-handed students, leaving their left-handed counterparts grappling with chalkboards, desks, and tools designed for right-handed use.

Scientific misconceptions also played a pivotal role in perpetuating this stigma. The concept of brain lateralisation, the specialisation of brain hemispheres, was widely misunderstood. Incorrectly, left-handedness was linked to a less developed or malfunctioning brain, solidifying the notion that being left-handed was "wrong."

The term "sinistra" acts as a poignant reminder of the deep-seated bias against left-handedness in historical and linguistic contexts. 

While society has made strides, efforts to disband these stigmas are ongoing. Advances in genetics and brain research have dismantled numerous misconceptions, acknowledging left-handedness as a natural variation.

With the rise of advocacy groups and awareness campaigns, the negative perceptions surrounding left-handedness have begun to dissipate. 

It's essential to acknowledge that the historical preference for right-handedness was rooted in the complex interplay of cultural, religious, and scientific factors. 

By embracing diversity and dismantling myths, we pave the way for an inclusive and understanding society that celebrates the uniqueness of every individual, irrespective of their handedness.

TOP COP SUSPENDED FROM DEVON & CORNWALL POLICE OVER SEXUAL OFFENCE ALLEGATIONS - 🚨

Report by Duncan Williams @ViewNewsUK

The Police and Crime Commissioner, Alison Hernandez, has taken the decision to suspend the Chief Constable of Devon and Cornwall due to allegations of misconduct. The allegations reportedly pertain to sexual offences that occurred in Northern Ireland.

The individual in question is Will Kerr (pictured), who assumed his role as Chief Constable in December. Prior to this appointment, he served as a deputy chief constable in Scotland and had an impressive career spanning over 27 years with the Police Service of Northern Ireland. During his tenure, he rose to the rank of Assistant Chief Constable for Crime and Operations, where he played a pivotal role in tackling serious crime and counter terrorism.

While stationed in Belfast, Kerr was responsible for overseeing the policing of major events within the city and served as the Strategic Commander during the parading season in Northern Ireland. 

As a response to these serious allegations, Commissioner Alison Hernandez has taken the necessary step of referring the matter to the Independent Office for Police Conduct (IOPC). This independent body has confirmed its commitment to launching a thorough investigation into the case.

On the Devon and Cornwall police force website, Chief Constable Will Kerr is described as "a very experienced firearms commander and has significant investigative expertise in serious and organised crime, and counter-terrorism."

The Commissioner has now referred the matter to the Independent Office for Police Conduct, which has confirmed it will begin an investigation.

Jim Colwell, now the Acting Chief Constable, said: "I understand our communities will be concerned about the reports in the media today regarding the suspension of Chief Constable Will Kerr by the Police and Crime Commissioner."

"I will be stepping into the role of Acting Chief Constable on an interim basis to ensure consistency of leadership and service delivery of policing across the peninsula."

"This now remains a matter for the Office of the Police and Crime Commissioner and the IOPC to investigate."

"I am keen to reassure the public that we will maintain our focus on delivering the best possible service to our communities."

"We have thousands of dedicated and professional officers, staff, and volunteers within our force and strong leadership throughout which, when pulled together, mean we can continue to make improvements at pace to provide our communities with the highest levels of service they deserve."

"Public trust and confidence are at the very heart of our ability to police effectively, and we are incredibly proud that in Devon, Cornwall, and the Isles of Scilly, we have the support of our communities."

A former deputy chief constable in Scotland, Will Kerr spent over 27 years in the Police Service of Northern Ireland. He was awarded an OBE in 2015. He joined the National Crime Agency (NCA) on secondment in 2017. 

( Photo: Devon & Cornwall Police. 📸 )

WEEKLY WELLBEING: EMBRACING THE BEAUTY OF UNRECIPROCATED LOVE - ♥️

In a world that often measures worth by tangible gains and reciprocation, the wisdom of C.S. Lewis's quote, "Love is never wasted, for its value does not rest upon reciprocity," stands as a beacon of hope and a reminder of the profound depth that love holds within itself. In a universe that thrives on cause and effect, we are challenged to reconsider the true essence of love and the uncharted territories it unveils when given without expectation.

Love, in its purest form, is a boundless force that knows no constraints, no boundaries, and no limits. It transcends the realm of give and take, of tit-for-tat exchanges, and reveals its greatest power when it is offered selflessly, unconditionally, and without reservation. The moment love is hinged upon reciprocation, its authenticity falters, and the essence of its beauty begins to diminish.

We often fall into the trap of associating love with possession, control, and emotional investment. However, genuine love isn't about possessing another person's heart or expecting them to reciprocate in the same manner. Instead, it's about nurturing and cherishing the well-being of others, allowing them to flourish in their own unique way, regardless of whether they reciprocate our feelings or not.

The journey of love is sometimes like an intimate and exotic dance; sometimes, the steps may be in harmony, and at other times, they might differ in tempo. We must learn to embrace the grace of this dance without expecting a predefined outcome. Love's worth lies not in the results it yields but in the way it transforms us as individuals. It molds our character, fosters compassion, and enriches our capacity for empathy.

Imagine a world where every act of love was solely based on the desire to touch hearts, heal wounds, and lift spirits, without any anticipation of getting something in return. Such a world would be a utopia of genuine connections and unbreakable bonds. When we release the chains of expectation and embrace love as an end in itself, we liberate it from the shackles of disappointment, resentment, and bitterness.

Think of the artist who pours their heart and soul into creating masterpieces, regardless of whether they gain fame or fortune. Or the mother who tirelessly nurtures her child, unconditionally supporting their dreams, knowing that the child may not always understand the depth of her sacrifice. These acts of love are priceless, for they transcend material gains and are anchored in the realms of eternity.

Moreover, love that knows no expectation of reciprocation has the power to touch lives in ways we may never fully comprehend. It has the potential to kindle a light in the darkest corners of someone's soul, providing warmth even in the coldest of hearts. It's the love that shapes destinies, ignites passions, and inspires generations to come.

It is true; there may be times when love appears to be unrequited, leaving us feeling vulnerable and exposed. However, these moments should not deter us from continuing to love with our whole being. For even in the face of apparent rejection, love can never truly be wasted. Its essence lives on in the hearts it has touched, even if those hearts remain silent.

In the end, love is not an investment with an anticipated return. It is a gift of unparalleled beauty, a force that moves mountains, and a treasure that enriches the giver as much as the receiver. By understanding that love's value lies in its very existence, independent of any external response, we find the courage to love more deeply, more fearlessly, and more authentically.

So, let us not shy away from the boundless possibilities of love. Let us celebrate love in all its forms - the love that blooms and the love that endures, the love that is reciprocated and the love that may seemingly go unnoticed. Embrace love as the beacon that illuminates our souls, knowing that its true worth lies in the journey of giving and not in the expectation of receiving. In doing so, we shall discover the true essence of love, transcending the ordinary and stepping into the extraordinary realm of love's eternal embrace.

---

A Faith & Ethics Report by Duncan Williams, Copyright (c) 2023.

PATIENT SURVEY RATES DEVON DOCTORS AS AMONGST BEST IN BRITAIN - 💊🏥

Report by Duncan Williams @PulmansWeekly

Devon's General Practitioners (GPs) have achieved an impressive accolade, ranking second in GP satisfaction according to the recently published National GP Patient Survey by NHS England.

The survey results indicate that nearly 8 out of 10 people express contentment with their local medical practices, making it one of the highest satisfaction rates in the country. Although there has been a slight decrease in overall satisfaction rates compared to the previous year, Devon still outperforms many other regions, with 78% of patients describing their experience with their GP practice as good.

An overwhelming 93% of patients surveyed reported that their needs were effectively addressed during their last GP appointment, and a significant proportion, almost 72%, had the opportunity for a face-to-face consultation in Devon.

The GP Patient Survey (GPPS) is conducted throughout England, offering valuable insights into patients' experiences with their GP practices. In Devon, a commendable response of over 14,300 individuals provided valuable feedback about their interactions with healthcare services. The survey, administered by Ipsos on behalf of NHS England, covers various topics, including local GP services.

Furthermore, there has been a notable increase in the number of healthcare professionals working in general practice in Devon compared to pre-pandemic times. This includes a diverse range of clinical roles such as clinical pharmacists, paramedics, and advanced nurse practitioners.

The nationally published GP appointment data (GPAD) showcases Devon's commitment to patient accessibility. Almost 50% of appointments are scheduled within one working day of patients reaching out to their practice, consistently exceeding the set targets.

Dr Nigel Acheson, Chief Medical Officer at NHS Devon, said: "We have excellent primary care services in Devon, and I am pleased to see we are well above national average for GP satisfaction across Devon.

"Our Devon GP practices have performed incredibly well considering the extreme challenges they continue to face. The current demand for GP appointments is way above that seen at pre-pandemic levels, and there has been significant growth in the appointments that are now offered to patients."

Overall, Devon's strong performance in the National GP Patient Survey underscores the efforts made to deliver satisfactory healthcare services to its residents. The dedication of its healthcare professionals and their focus on patient satisfaction have contributed to the region's success in healthcare provision.

A REMINDER OF THE EARTH'S CELESTIAL DANCE - ☀️🌙

Report by Duncan Williams @PulmansWeekly

The Summer Solstice, also known as the June Solstice or Midsummer, is an astronomical event that marks the longest day and shortest night of the year in the Northern Hemisphere. It occurs when the tilt of the Earth's axis is most inclined towards the Sun, resulting in the Sun reaching its highest point in the sky and providing the most daylight hours. In England, it falls on Wednesday, June 21, 2023, at precisely 3:57pm BST. The UK will enjoy 16 hours and 38 minutes of daylight.

Traditionally, the Summer Solstice has been celebrated by various cultures and civilisations throughout history. It holds great significance in many societies and is often associated with festivals, rituals, and customs. These celebrations often revolve around themes of renewal, abundance, fertility, and the power of the sun.

In ancient times, people would gather at sacred sites such as Stonehenge in England, Machu Picchu in Peru, and Chichen Itza in Mexico to observe and honour the Summer Solstice. These sites were believed to be aligned with the movements of the sun, and the solstice marked a pivotal moment in the agricultural calendar. People would come together to celebrate the abundance of the harvest season, offer prayers and sacrifices, and partake in joyous festivities.

In modern times, the Summer Solstice continues to be celebrated and cherished in various ways. Festivals and events are held around the world to commemorate this astronomical phenomenon. Some of the most famous celebrations in the UK include the Summer Solstice at Stonehenge or at Glastonbury Tor, where thousands of people gather to witness the sunrise and participate in ceremonies. In Sweden and other Nordic countries, Midsummer festivals are held, featuring maypole dancing, bonfires, and traditional folklore.

The Summer Solstice also holds significance for spiritual and new age communities. It is often seen as a time of spiritual awakening, personal growth, and connecting with nature's rhythms. Many individuals use this day as an opportunity to meditate, practice yoga, or engage in other mindful activities to harness the energy of the sun and set intentions for the coming season.

From a scientific perspective, the Summer Solstice is a reminder of the Earth's celestial dance. It marks the beginning of summer in the Northern Hemisphere, a season characterised by warmth, longer days, and vibrant nature. After the solstice, the days gradually become shorter as the Earth continues its orbit around the Sun, eventually leading to the arrival of autumn.

The Summer Solstice serves as a powerful reminder of the interconnectedness of humanity, nature, and the cosmos. It highlights our relationship with the Sun, which provides us with light, warmth, and sustenance. Whether celebrated through ancient traditions, modern festivals, or personal reflections, the Summer Solstice invites us to embrace the beauty of the natural world and celebrate the abundance and vitality of life.

Bumble Bee Myths: The Truth About Their Sting - 🐝

Report by Duncan Williams @PulmansWeekly

Bumble bees are fascinating insects that play an important role in pollinating flowering plants. However, they are often feared because of their sting. There is a popular belief that a bumble bee dies if it uses its stinger to string a person, but is there really any truth to this widely held belief? 

Firstly, it is important to understand the anatomy of a bumble bee. Like other bees, bumble bees have a stinger that is used for defense. The stinger is located at the end of the bee's abdomen and is connected to venom glands. When a bee stings, the stinger pierces the skin and injects venom into the victim. This venom can cause pain, swelling, and allergic reactions in some individuals.

The myth that a bumble bee dies after using its stinger is partly true, but it applies only to honey bees, not bumble bees. When a honey bee stings a person or animal, the stinger becomes lodged in the skin, and the bee cannot retract it. As a result, the bee's abdomen tears away from its body, leading to the bee's death. However, this is not the case for bumble bees.

Bumble bees have a different type of stinger than honey bees. Unlike honey bees, bumble bees can retract their stingers after stinging, allowing them to sting multiple times without dying. Moreover, bumble bees are less aggressive than honey bees, and they are less likely to sting unless they feel threatened or provoked.

In addition to the myth that bumble bees die after using their stingers, there are other misconceptions about these insects. For example, some people believe that bumble bees are more dangerous than honey bees because their stingers are longer. However, the length of a bee's stinger has little to do with the severity of its sting. The venom that a bee injects is what causes the reaction, not the length of its stinger.

Another myth is that bumble bees are attracted to bright colours. While it is true that bees are attracted to flowers with bright colours, they are not attracted to clothing or other objects that are brightly coloured. Bees are more interested in the scent of flowers than the colour, so wearing perfume or scented lotions may attract their attention more than bright clothing.

It is important to understand and educate ourselves regarding the differences between these two types of bees and to recognise the important role that bumble bees play in pollinating our plants. By dispelling myths and learning the truth about these insects, we can appreciate them for the remarkable creatures they are.

How regional newsrooms can use AI to protect the ‘lifeblood of local journalism’

Regional journalism experts appear optimistic generative AI can help their snowed-under newsrooms.

By João Santos for Press Gazette 

A WAN-IFRA survey has found that half of newsrooms are already deploying generative AI in some form or another.

Large language models quickly garnered the attention of Reach, Buzzfeed, Conde Nast and other publishers across the globe over the past six months for its potential to streamline editorial processes.

In particular the free-to-access ChatGPT has fast shown its potential to reinvent the way content is produced and journalism is done. But in local news outlets hard-pressed for time and staff, is the adoption of AI likely to be an opportunity or a threat?

AI vs the humans in local journalism

A number of UK regional news publishers have already realised that AI-generated news stories could free up journalists to concentrate on more meaningful reporting.

Duncan Williams, the managing director and proprietor of Pulman’s Weekly News in south east Devon, said: “AI has got huge advantages to help journalists, particularly in the regional sector, but it’s not yet at a level where it’s going to be able to write nitty-gritty stories.”

Rather, he said he believes the more in-depth stories produced by human journalists will carry increased significance. He wrote an op-ed in his newspaper last month emphasising the importance of human bylines for trust.

“As an editor, I would not dream of publishing a story by someone I did know the name of or who was not a trusted and credible human source,” he said. “Bylines not only protect my readers, but they also hold journalists accountable for their work.”

Dr Joy Jenkins, an assistant professor of Journalism at the University of Tennessee in Knoxville, has worked extensively on how new technologies can be sustainably introduced into local industries.

She said: “AI can be used on more basic types of reporting in order to free up journalists to do the more investigative, in-depth types of stories they’d like to do but don’t always have the time and resources to produce.”

Eliz Mizon, a media writer and communications lead at Bristol Cable, believes AI could help local journalists carry out important “institutional accountability and community cohesion” roles, potentially reversing a trend that has seen around 300 local newspaper title closures since 2005 and left others hanging by a thread.

Will AI help or hurt regional journalist numbers?

A recurring worry that crops up in discussions of AI and news is whether the technology will end up replacing journalists, particularly in light of the economic headwinds that have encouraged many publishers to lay off staff in the past year.

Jody Doherty-Cove, Newsquest‘s special projects editor, is currently at the forefront of developing, coding and implementing AI tools for over 180 newsrooms across the UK, having just helped the Gannett-owned publisher establish its first AI reporter positions.

He explained: “A common misconception in the public discourse is the notion that AI, like some malevolent force, is poised to supplant human journalists in a ruthless bid to cut costs.

“Local journalism is a craft that requires investigation, relationship building, and nuanced understanding – elements that no machine, no matter how sophisticated, can truly replicate.”

Dr Jenkins agreed, explaining that AI should be seen as a “really affordable and helpful” tool which, if used properly, can be an “extremely effective way for local journalism to maximise its resources”.

Pulman’s owner Williams added: “It would streamline both the numbers of staff required to run our titles in an economic fashion and also the actual revenue streams that are the lifeblood of local journalism.”

This is the approach that Kallum Gethins, managing director at Dorset News and editor at View From Weymouth, has taken when incorporating AI into the running of both publications.

“If we find a story, we gather the facts, make a short sentence and then bring that into the AI software which produces a three to four-paragraph article, we proofread it and publish it,” he said. “The whole process takes about ten minutes.”

Much like the advent of social media and citizen journalism, AI could therefore lower the barrier of entry into the industry, making quality and consistency more affordable.

Gethins said: “I think that all organisations should implement AI because it could help their business massively, especially if the organisation is brand new and can’t afford journalists. For instance, we probably won’t be using AI-originated content in the long term and will look for potential journalists to join our franchise.”

The challenges ahead for AI in local journalism

As automation seeps into the media industry, the utility of AI in local journalism could be as far-reaching as the industry demands.

As well as editorial tasks, Dorset News’ Gethins has begun using different AI software engines for administrative work, for example producing email templates suited to potential investors and creating budget plans.

Automation could magnify the results of advertising campaigns and help integrate local papers more fully into social media, something which, Dr Jenkins explained, has been a historical struggle for many publications.

However there are considerable challenges to overcome before AI can be fully integrated into journalism in a way that is both ethical and practical.

Doherty-Cove said: “We must ensure that AI-generated content does not escape the watchful eyes of human editors who, with human oversight and rigorous fact-checking, can ensure AI-generated content meets their exacting requirements.”

Chatbots such as ChatGPT rely on what the user feeds into it, as the data on which they were trained is in some cases out-of-date. This means the fundamental newsgathering framework which leads to a fully-fledged story is, for the moment, outside the purview of generative AI programmes.

But as Dr David Ryfe, a professor and director at the School of Journalism and Media at the University of Texas at Austin, put it: “Clay Shirky wrote over a decade ago that it is much faster to lose something than to build something else to stand in its place. That is what is happening to local journalism.”

Source: https://pressgazette.co.uk/publishers/regional-newspapers/how-regional-newsrooms-can-use-ai-to-protect-the-lifeblood-of-local-journalism/

AV Levels and Skin: Best Ways to Protect Your Skin from the Sun - 🌞☀️😎

Skin is the largest organ in the body, and it protects the body from external factors such as the sun, pollution, and environmental toxins. However, prolonged exposure to the sun can cause skin damage, including sunburn, premature aging, and skin cancer. 

Ultraviolet (UV) radiation from the sun is the primary cause of skin damage. Therefore, it is essential to protect your skin from strong sunlight. The best ways to achieve this include understanding the ultraviolet (AV) levels, applying sunscreen, wearing protective clothing, wearing sunglasses, and seeking shade. By following these simple guidelines, you can enjoy the outdoors while keeping your skin healthy and protected.

AV Levels:

The first step in protecting your skin from the sun is to understand the UV index or AV levels. The UV index is a measure of the strength of the sun's UV radiation. It ranges from 0 to 11+, with higher numbers indicating greater exposure to UV radiation. The World Health Organisation (WHO) recommends avoiding the sun during peak hours, which are typically between 10 am and 4 pm, when the UV index is highest.

Sunscreen:

Applying sunscreen is one of the best ways to protect your skin from the sun. Sunscreen works by absorbing or reflecting the sun's UV radiation. It is important to choose a sunscreen with a Sun Protection Factor (SPF) of at least 30, which blocks about 97% of UVB rays. It is also essential to choose a sunscreen that is labelled 'broad-spectrum', meaning it protects against both UVA and UVB rays. It is recommended to apply sunscreen 20-30 minutes before going outside and reapply every two hours or immediately after swimming or sweating.

Protective Clothing:

Wearing protective clothing is another way to protect your skin from the sun. Clothing with a tight weave, such as denim or canvas, provides better protection than clothing with a loose weave, such as cotton. It is also recommended to wear clothing that covers as much skin as possible, such as long-sleeved shirts, pants, and wide-brimmed hats. Some clothing is specifically designed to protect against the sun, such as UV-blocking shirts and hats.

Sunglasses:

Sunglasses are not just a fashion accessory; they also protect your eyes from the sun's UV radiation. Prolonged exposure to UV radiation can cause cataracts and other eye problems. Therefore, it is essential to wear sunglasses that block both UVA and UVB rays.

Shade:

Staying in the shade is another way to protect your skin from the sun. Shade can reduce your UV exposure by up to 50%. It is essential to seek shade during peak hours, especially if you are outside for an extended period. Shade can be provided by trees, umbrellas, or other shelters.

HUMAN BYLINES NOW MATTER MORE THAN EVER TO HELP SAFEGUARD JOURNALISM - 📰🗞️ 🤖

Report from the Editor's Desk by Duncan Williams 

In the evolving world of modern journalism, where artificial intelligence (AI) and algorithms are gaining prominence, it is crucial to remember the irreplaceable value of the human touch. In an era where information spreads rapidly, it is more important than ever for those of us who are journalists to provide a byline for our written content. By acknowledging the human source behind the news, we can protect and uphold trust, integrity, and the indispensable role of professional journalism.

This is no longer just an ego driven need to see one's own name in print, it is now a necessity for safeguarding the core value of our once highly respected profession. A human author signing off their work could soon be akin to a hallmark embedded on a gold bar. Is it real or is it alloyed with AI? If you wrote it, believe in it, then please do say so. Sign your own byline!

Artificial intelligence has undoubtedly transformed the field of journalism. Automated news algorithms can generate stories at an unprecedented speed, sifting through vast amounts of data to create news pieces within seconds. This technological advancement offers efficiency and convenience, but it also presents challenges that cannot be ignored by any responsible news publisher.

While AI algorithms excel at processing data, they lack the essential human judgment and discernment required to verify sources, analyse context, and interpret complex events accurately. Good journalists, on the other hand, should bring with themselves unique critical thinking, experience, and a code of ethics, allowing us to investigate, validate, and present information in a responsible manner.

Bylines serve as a symbolic representation of accountability, giving credit and recognition to the journalists responsible for their work. When readers see a byline, they know that a human being with expertise and integrity has vetted the information. The byline acts as a beacon of trust, signalling that the story has undergone rigorous checks and balances to ensure its accuracy, fairness, and impartiality.

In an age where fake news and misinformation proliferate, bylines provide a necessary defence against manipulation and deception. Knowing the identity of the journalist behind a piece of news allows readers to establish a connection and gauge the credibility of the source. It encourages responsible reporting and discourages the spread of disinformation that can erode trust in media institutions.

As an editor, I would not dream of publishing a story by someone I did know the name of or who was not a trusted and credible human source. Bylines not only protect my readers, but they also hold journalists accountable for their work. 

All of the excellent journalists I work with today are bound by their professional reputation, and a byline serves as a public acknowledgment of their commitment to accuracy and integrity. This recognition can motivate journalists to adhere to rigorous ethical standards and provide accurate, well-researched content.

Bylines can also play a crucial role in promoting diversity and recognising expertise within the field of journalism. When journalists are attributed for their work, it allows readers to identify patterns, perspectives, and biases that may influence reporting. Bylines encourage the inclusion of diverse voices, ensuring a broader range of experiences and opinions are represented in news coverage.

During my early career, I researched many lurid tabloid scoops and learned very quickly how important it was, at the death, to get a story to stand up. Later, working within the somewhat different world of Christian media publishing, occasionally interviewing influential people about their religious views, I was required to give even greater attention to detail and accuracy. Yes, the devil is indeed in the detail. I would religiously check and double check those quotes and comments. Quotes cannot be conjured up by a computer.

Today, in a welcome return to secular news reporting, busy working as an editor in the UK regional press, I still believe in the importance of standing up and being seen, being transparent, and not hiding behind an anonymous byline. 

Yes, I am a human being. I make mistakes but I want to write, edit and publish news that means something real, that really connects with other human beings. My readers aren't robots. They don't deserve to be given data written by robots. Even less opinions written by them.

As AI technology continues to rapidly reshape the landscape of journalism, the importance of this human element must not be forgotten. 

Bylines are not mere signatures; they are a testament to the trust, integrity, and accountability of the journalism profession. They remind us that human journalists and editors, like myself, must play an indispensable role in verifying sources, critically analysing information, and providing accurate and reliable news. In this brave new world of artificial intelligence that we find ourselves living in, let us embrace the power of bylines and preserve the essential values that uphold trust, responsibility and integrity in modern journalism.

LACE UP YOUR BOOTS AND GET OUT AND ABOUT - 👟👟

A report by Duncan Williams

The Pulman's patch of East Devon, South Somerset & West Dorset offer some of the most stunning natural scenery in the country, with rolling hills, winding rivers, and charming villages. For those looking to explore the great outdoors and enjoy the benefits of walking this Bank Holiday, these areas offer an abundance of picturesque country walks.

Taking a walk is one of the simplest and most effective ways to boost your physical and mental health. Not only does walking get your blood flowing and your muscles working, but it can also reduce stress, improve mood, and increase creativity. With the added benefits of fresh air and scenic views, walking in the countryside is a perfect way to improve your overall wellbeing.

One of the best walks in East Devon is the Otter Valley Trail, a 12-mile route that takes you through the stunning East Devon Area of Outstanding Natural Beauty. The trail follows the River Otter, passing through woodland, meadows, and wetlands, and offering spectacular views of the surrounding hills and countryside. The route is accessible to walkers of all abilities and is a great way to immerse yourself in nature.

Another popular walk is the Blackdown Hills Circular Walk, a 7 mile route that takes you through the heart of the Blackdown Hills Area of Outstanding Natural Beauty. This walk offers breathtaking views of the surrounding countryside, as well as historic landmarks such as the Wellington Monument and the village of Hemyock.

In South Somerset, the Ham Hill Country Park Walk is a must-do. This circular route takes you around the beautiful Ham Hill, an Iron Age hill fort with stunning views of the Somerset Levels. The walk is relatively easy, and there are plenty of benches along the way to stop and take in the scenery.

For a longer walk, the South West Coast Path offers 630 miles of stunning coastline to explore, with sections passing through West Dorset. This world-renowned trail offers breathtaking views of the Jurassic Coast, a UNESCO World Heritage Site, and is a fantastic way to experience the beauty of the British coast.

So, during these forthcoming Bank Holiday breaks let's all take advantage of our outstanding network of public footpaths and rights of way.

Taking a walk in the country is not only good for your physical health but also your mental wellbeing. With an abundance of interconnected walks across East Devon, South Somerset & West Dorset, there has never been a better time to lace up your walking boots and explore the great outdoors.

Respect the countryside and enjoy yourselves!

Axminster Freemasons turn up trumps with generous donations to local charities - 😊

Report by Duncan Williams @PulmansWeekly

The members of Lodge Virtue & Honor, founded in 1844, demonstrated their commitment to the local community by raising £1,250 for four charities based in Axminster. The recipients were presented with cheques at a celebration dinner hosted by the Lodge at The Masonic Hall on South Street.

Donna Squire, wife of Simon Squire, Worshipful Master of Lodge Virtue & Honor 2019-2023, presented the cheques to representatives from Nourish, Flamingo Pool, Axminster Carnival, and Ferne Animal Sanctuary.

Nourish, an organisation that teaches cooking skills to people in need and supports local food banks, was represented by Karen Taylor and Mary Darlow. Flamingo Pool, which aims to be carbon neutral within the next three years, was represented by Karen Armstrong. Axminster Carnival, a local tradition for over 100 years, was represented by Bryan Ball, John Jeffery, and Ron Jones. Ferne Animal Sanctuary, founded during the Second World War to care for pets whose owners were away, was represented by Emma Green.

Axminster Foodbank was also a recipient of a charitable donation of £250, but could not attend the occasion.

The Lodge Charity Steward, Worshipful Brother Philip Male, was responsible for the collection and distribution of the charitable donations.

The charity delegates were treated to a dinner, known as a Festive Board in Freemasonry, which included a toast to the King, a short speech by the current Worshipful Master, John Bellamy, and the presentation of the cheques. Each representative thanked the members for their donations and gave short presentations about their respective charities. The guests were then briefed about Freemasonry and given a guided tour of the Lodge by Lodge Secretary Andrew Moulding.

John Jeffery, on behalf of Axminster Carnival, expressed gratitude to the Lodge for its contribution to the forthcoming event in September.

The members and guests then concluded the evening with drinks in the bar.

Fundraising is a central part of the Masonic ethos, which also emphasises Friendship, Integrity, and Respect. Lodge Virtue & Honor will continue to make donations to other local causes later this year.

Many local historians will know, George Philip Rigney Pulman, our very own news group founder, was himself a powerful force for good within the Freemasons during the Victorian era. Pulman even composed significant Masonic hymns and involved himself keenly in several local betterment initiatives connected to the Minster church, and the wider community and environment. A man of whom Axminster should be most proud.

As editor, it is my sincere hope that the Brotherhood of Freemasons might consider a small fundraiser to help restore the standard and quality expected of George Pulman's gravestone in Axminster. It has, after many years, become in need of some urgent TLC and, dare I suggest, the skills of a gifted stone mason to restore it to its former glory.

To learn more about Freemasonry, visit their website or email axminsterfreemasons@aol.com

Tories and Lib Dems defend local press mimicry after editor’s ‘dirty tricks’ jibe

Report by David Sharman for HTFP

The Conservative Party and Liberal Democrats have defended their mimicry of local newspapers following a publisher’s fresh criticism of the practice.

Duncan Williams has hit out at what he called “dirty tricks” after discovering the Tories are running a pamphlet called the Tiverton and Honiton Telegraph, while the Liberal Democrats are also posting a title called the Devon News Courier through doors.

Duncan’s criticism has prompted the Tories to defend the tactic nationally, claiming readers will not “be under any illusions that it’s from a political party.”

Duncan owns historic South-East Devon title Pulman’s Weekly News, which he is currently running as an online news aggregation service.

He said: “The recent dirty tricks used by some political parties, who print and publish one-off, pseudo local newspapers, filled with biased coverage in favour of their own candidates, is unacceptable and deceptive.

“Be wary of these fake papers, if they are ever pushed through your letterbox, I suggest you bin them.

“They are particularly galling to those of us working in the genuine news industry, who know too well the struggles involved in keeping a real newspaper brand alive and kicking.”

In response, a spokesman for the Conservatives said: “Any literature from the party has to clearly state that it is from the party.

“I don’t think people who read them will be under any illusions that it’s from a political party.”

A Lib Dem spokesperson added: “All our campaigning literature in Devon makes clear they are from the Liberal Democrats on the front page.

“Having a strong local media plays a critical role in holding those in power to account and we will continue to work closely with local newspapers.”

HTFP reported last month how Hereford Times editor John Wilson had succeeded in getting local Tories on his patch to pledge to discontinue the practice after criticised the North Herefordshire Conservative Association for publishing a pamphlet under the name ‘Herefordshire Champion’.

John’s criticism prompted a U-turn by the Association, which had initially defended the practice on the grounds that CCHQ had offered local branches predetermined templates for pamphlets ahead of May’s elections.

https://www.holdthefrontpage.co.uk/2023/news/editor-hits-out-at-tory-and-lib-dem-dirty-tricks-amid-fresh-local-press-mimicry/

ELECTION TIME IS WHEN WE OUGHT TO VALUE LOCAL JOURNALISM ALL THE MORE - 📰🗞️

 Report from the Editor's Desk by Duncan Williams

The local elections are fast approaching and as someone who values the importance of a free and democratic society, I believe that regional journalism has a vital role to play in upholding local democracy now more than ever. In today's world, where social media and big tech companies dominate the news landscape, it is becoming increasingly difficult for local communities to stay informed about the issues that affect our daily lives. This is where regional journalism comes in, and I am proud to be a part of it.

On 4th May, 2023, British people across the country are invited to go to the polls to select our district councillors, unitary authorities, and directly-elected mayors. A lot of choices need to be made and sometimes we may require a little extra help sifting through the chaff and wheat.

Did you know, sometimes political candidates don't tell the truth?

Regional journalism serves as a watchdog for local communities, shining a light on the actions of local governments, businesses, and individuals. It is through the work of regional journalists that we are able to hold those in power accountable and ensure that they are acting in the best interests of their constituents. Without this type of journalism, it is all too easy for those in power to operate in the shadows, making decisions that benefit themselves rather than the communities they serve.

In addition to holding those in power accountable, regional journalism also plays a vital role in keeping communities informed about important issues. This is especially important in today's world, where misinformation and fake news are rampant.

The recent dirty tricks used by some political parties, who print and publish one-off, pseudo local newspapers, filled with bias coverage in favour of their own candidates, is unacceptable and deceptive. Be wary of these fake papers, if they are ever pushed through your letterbox, I suggest you bin them. They are particularly galling to those of us working in the genuine news industry, who know too well the struggles involved in keeping a real newspaper brand alive and kicking.

By providing accurate and trustworthy information, real journalists help to combat the spread of misinformation and ensure that local communities are making informed decisions.

Furthermore, regional journalism also helps to foster a sense of community and belonging. By reporting on local events, issues, and individuals, regional journalists help to create a shared sense of identity among local residents. This is especially important in today's world, where many people feel isolated and disconnected from their communities.

Despite the vital role that local journalism plays in upholding democracy, it is facing unprecedented challenges. The decline of print media, the rise of digital media, and the dominance of big tech companies have all contributed to a decline in regional journalism. Many local newspapers have closed down, and those that remain are often struggling to stay afloat.

Pulman's is a heritage brand that has provided trusted news since 1857. As editor, I am fortunate to have a small but dedicated team that feels passionate about our work.

It is imperative that we recognise the importance of journalism and take steps to support it. This includes investing in local newspapers, whether electronic or print, supporting local journalists, and encouraging the development of new and innovative media outlets. By doing so, we can ensure that local communities have access to the information they need to make informed decisions, hold those in power accountable, and maintain a healthy and vibrant democracy.